ELIA Atelier

Swiss Made

Publications

What the practice is writing of the era.

A working thesis, a brief for founders, and The Luxury AI Report™, the annual reading of how AI describes the great houses.

How AI engines describe the luxury industry

The answers are hardening, and they are being written now.
From The Window
Research Paper · 01

A working thesis

The
Window.

The client moved first.

AI, agents, and soon robotics in the world of premium and luxury houses serving HNWI clients.

Alexandre Olive Second edition · August 2026

Research paper

The Window.

Second edition, August 2026. A working thesis for independent houses and ateliers of ten to a hundred and fifty people, in watchmaking, jewellery, perfumery, leather, fashion, and the adjacent crafts serving private clients. What is happening, what to do, and what it will cost.

Read the paper
Report · 2026

Six engines

How AI describes the great houses.

ChatGPT · Gemini · Google AI Overview · Perplexity · Google AI Mode · Copilot

Alexandre Olive ELIA Atelier · 2026

The Luxury AI Report

How AI describes the great houses.

The annual reading across ChatGPT, Gemini, Google’s AI Overview, Perplexity, Google’s AI Mode and Microsoft Copilot: which houses fill the answer, which are named fairly, and which vanish where the buyer decides. Edition one, Swiss watchmaking, publishes 27 August 2026, 07:00 CET, at luxuryaireport.com.

Edition one